Role
Lead Product Designer with Philosophie Group
Key Tasks
Product Architecture
Visual Design Direction
Hi-Fi Screens for Mobile & Desktop
Quiz Icon Design
Rapid Figma Prototyping
Hypothesis Generation
3 Rounds of Testing on UserTesting.com
Research Synthesis and Iteration
Design Quiz Launch Points for Mobile & Desktop
Timeline
3 Weeks
CHALLENGE
To keep its #1 Acne brand position, Proactiv needs to re-imagine itself so that it can have a broader reach which is more inclusive of all age groups and to be able provide a personalized skin care experience. As they look to expand their brand footprint they want to think about new ways to hook potential buyers and to get them into new subscription products.
As the nature of this work is confidential, I won't be able to show any project details including: research, design exploration, or synthesis. Screenshots of the final product are below and please feel free to take the quiz yourself!
QUIZ ON MOBILE
QUIZ ON DESKTOP
