Role
Lead Product Designer & Delivery Lead
Key Tasks
Workshops to Define Product Value Proposition
User Research
Competitive Research
Site Maps
Key User Journeys
Wireframes
High Fidelity Designs
Figma Prototyping
Stakeholder Presentations
Project Roadmap
Kanban Board Management
Running Team Standups
Timeline
8 Weeks
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CHALLENGE
The challenge for the OddsChecker US mobile app was to create something unique to the market. OddsChecker already had an impressive suite of expert handicappers whose picks were responsible for a large amount of traffic. However, we'd lose our users quickly after they selected a pick or claimed an offer. How could we improve our direct traffic and engagement while standing out against competitors?
APPROACH
I began my work looking at our top competitors and indirect competitors, including but not limited to: Action Network, BetQL, Betting Pros, Bleacher Report, ESPN, and Gametime.
In addition to looking at our competition I was also working with our Customer Insights team to run large scale quantitative research with bettors across the US.
This research was to accomplish two things:
1. Validate our need for a mobile app
2. Better understand our user segments (Casual, Proficient, and Expert) and identify which one we should focus on.
RESEARCH FINDINGS
DIRECTION
OddsChecker's mobile app would be a bettor's ultimate gambling companion by providing a personalized and easy-to-use experience. Users will be empowered to quickly & simply discover the best bets & promotions at the right time, right price, and with the right sportsbook.
KEY USER JOURNEYS
What is most important to the user and the business?
Data Capture
An onboarding experience where user preferences are captured is critical for powering the key distinguishing feature of this app: Personalization. We would use our existing Premium Subscription model, giving premium expert picks for free in exchange for a detailed onboarding experience. This will allow OddsChecker to gather data on its users while offering them premium and personalized content, picks, odds, and offers.
Claiming an Offer
Surface relevant and personalized offers/promotions leading to user clickouts and ultimately claims of these offers with partner operators. As offers and promotions are extremely important to our users we'll be giving them personalized offers based on their preferred books to make their experience as seamless as possible.
Selecting a Bet
Placing a bet is the most important journey for both business and user. The app must offer multiple pathways for users to discover the most relevant and attractive bets for them, leading users to add to beslip (shopping cart) and deeplinked clickouts to partner operators (direct bet).
FINAL APP
Below is the vision for the final app
1. The Onboarding Experience
Onboarding will not be required upon downloading but users will be prompted throughout the experience to add their preferences. Questions include:
Preferred sportsbook, handicapper, sport/league, team, player, what their betting experience is, and what their betting interests are.
1. Personalized Homepage & Latest News
The Homepage will have two tabs:
1. "For You" displaying the user's personalized or recommended Offers, Picks, Odds, and News based off of what their preferences are.
2. "Latest" displaying all Offers and News
3. Matchup Hub
The Matchup Hub is a one stop shop for odds, stats, futures, and props. If the user has gone through onboarding their Matchup Hub will be organized based on their favorite sports/leagues.
4. Picks Hub
The Picks Hub will house all expert picks and articles. If the user has gone through onboarding their Picks will be prioritized by their favorite handicappers.
5. Offers
The Offers Hub will give the user access to all Sports & Casino offers as well as Boosts. These offers will be prioritized by the users preferred sportsbook.
5. Account Page *Future State*
Idea for the future of the Account page:
Add gamification and socialization in order to incentivize the user to go through the full onboarding experience and complete their profile (Duolingo style). Socialization will allow users to follow their favorite handicappers as well as their friends who use the platform, catering to our proficient bettor who wants betting to be fun.
